Dan Norman's Ted Talk

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The concepts discussed in Dan Norman's were interesting because I hadn't consciously noticed them, but as soon as he brought up an example it made total sense.  It reminded me of Bill Moggridge's iceberg metaphor-- I subconsciously understood, appreciated, and experienced these elements but never applied conscious brain effort into noticing them.  That is a skill I want to work on in the future: making a concerted effort to look at the design that goes into what I encounter on a day to day basis.  

I like to think of myself as a sort of designer, as I have been masterminding my own knitting and sewing projects for years.  More recently I have been trying to extend my design work into app and/or game design, and I think that the elements of design he outlines, specifically the visceral and behavioral elements will be useful to keep in mind and cater to in that work.   
   

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