Simple UX design

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The article discussed can be read here
I liked that this article gave a concrete qualifier to 'simple' design, because that is a concept I have been struggling with all semester; the article suggests that in a design sense, 'simple' is often interchangeable with 'clear'.  'Simple' is a hard goal to achieve, but 'clear' is a bit more straightforward and doable.  Clear design is a design that can be complex if needed, but limits the user's cognitive load and is largely self explanatory, be that through layouts, chunking workflows into more discrete areas, or other strategies.  

//further discussion awaiting the author actually having time//

Discussion Questions:

The iPhone is often held as the pinnacle of simple design.  What have they done that is so special?

What are some user experiences that are not web or mobile based that either have a high level of clarity or are very difficult to navigate?  What aspects affect that distinction?

How did 'simple' become the goal of UX design?

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